Las Vegas now hosts the largest hotel on the Strip and in the world under the Accor brand after the French hospitality group added the 2,884-room Treasure Island to its portfolio.
A Vegas landmark joins a global network
The property, which opened in 1993, has been rebranded under Accor’s Handwritten Collection, a soft-brand concept introduced in 2023. This approach lets independent hotels keep their unique character while gaining access to Accor’s distribution channels and loyalty program.
Treasure Island remains privately owned, but visitors can now earn and redeem points through ALL Accor Live Limitless. The hotel’s pirate-themed décor, live entertainment, and 24-hour casino will stay unchanged, though the new booking system may help fill rooms during slower periods.
More than just a room upgrade
The resort offers amenities typical of Las Vegas: a Cirque du Soleil residency, a tropical pool, a spa, multiple bars, a sports-betting lounge, and a showroom theater. Dining includes Phil’s Steak House and Gilley’s BBQ, with New Mexican and Italian restaurants planned for 2027. Rooms provide views of the Strip, the Sphere, or nearby mountains.
Walkways connect the hotel to Fashion Show Las Vegas and the Grand Canal Shoppes, putting over 400 stores within easy reach. For those who prefer staying on-site, the property’s games room, shops, and live music venues offer plenty to do without stepping outside.
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The deal isn’t just another corporate acquisition. Treasure Island has spent 30 years building a reputation for bold entertainment, from lagoon pirate battles to a casino that never closes. Accor must now balance that energy with the efficiencies of a global chain. The concern isn’t that the hotel will lose its edge—it’s that the brand’s expanded marketing might attract guests more interested in loyalty points than the property’s playful atmosphere.
A milestone for Accor in the Americas
Mauro Rial, chief operating officer for Accor’s North & Hispanic Americas division, described the addition as a significant step for the company in the region. “As the hotel becomes part of Accor’s hospitality ecosystem, it will keep the unique character that has defined it for over 30 years,” he said.
The Handwritten Collection now includes over 50 hotels in 20 countries, but Treasure Island is its largest property and the first on the Las Vegas Strip. For Accor, the move reflects confidence in a market where size and spectacle drive success. For Treasure Island, it’s a gamble that broader exposure won’t weaken what made it a local favorite.
The hotel’s nautical-themed decor and live pirate shows will remain for now. The true test will arrive in a few years, when the appeal of Accor’s loyalty program fades and guests decide whether the added convenience outweighs the loss of some old-school Vegas quirkiness.
