This was totally different for offline consumers, who have been more motivated by time saving and leisure motives. Alternative names for the activity are “e-tailing”, a shortened type of “electronic retail” or “e-shopping”, a shortened type of “electronic buying”. An online retailer may be referred to as an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online retailer, online storefront and digital store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile device-optimized website or software program application (“app”). These websites or apps are designed to enable clients to flick thru a companies’ services and products on pill computers …