Globally known Swedish fashion brand H&M faced this issue with one of its children’s wear advertisements in 2018. A Black child wearing a hoodie with the slogan “coolest monkey in the jungle” was featured in the ad. This immediately led to controversy, as “monkey” is commonly used as slur against Black people, and caused many customers to boycott the brand. Many people, including celebrities, posted on social media about their resentments towards H&M and refusal to work with and buy its products. H&M issued a statement saying “we apologise to anyone this may have offended”, though this too received some criticism for appearing insincere. Videos in general have been very useful in promoting the fashion industry.
- “Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September