TripAdvisor, Inc. In 2016, the company rebranded their attractions listings calling them TripAdvisor Experiences in keeping with trends on Airbnb and Experiences offered range from cooking classes and skip-the-line access to famous attractions to multi-day excursions.
Using the handy Wayback Machine , which takes screenshots of websites throughout time, you can see how the progression of TripAdvisor’s trademarked slogans slowly reveals how the deterioration of trust is matched by their own denial of accountability for trustworthiness.
Recently, the company has enhanced this program by allowing hotels to chose and pin a favorite review to the top of the listings, offset user-generated photos with ones provided by the hotel and install a slideshow of handpicked images to showcase your property’s best aspects.
But instead of taking measures to verify and guarantee the reliability of the reviews, they simply changed the trustâ€ slogan to the biggestâ€ and began making money as a booking engine, charging companies for preferential visibility, acquiring the booking engines like Viator to profit from the tours they supposedly recommend without bias, and pressuring companies to give up 20-30% of their sales in commissions for added access to trafficâ€.
I probably should have come out of the gate explaining the sheer idiocy of TripAdvisor’s bubbles (aka starsâ€, even though they’re clearly round and not star-shaped) and ranking system, but I’m sure those of you who have ever been on TripAdvisor already disregard these totally arbitrary quality indicatorsâ€.