Region’s top entrepreneurs unveil the next big thing in Travel Tech

Dec 12 2017

The Travel Tech Challenge 2017 hosted by Amadeus invited entrepreneurs to submit their ideas for the next big tech breakthrough for the travel industry. The finals witnessed three of entrepreneurs battle it out to grab the top spot where Michel Semaan and Karim Mecattaf developer of Triend mobile application, from Lebanon, emerged victorious.

A panel of judges selected Triend’s idea of personalizing traveller’s experience application for its unique approach to solving travel-related issues. For his winning project, Amadeus presented Triend with a cash prize, as well as offered pro-bono consultancy services. They will also have access to Amadeus’ APIs to develop the company’s vision further. In addition, Semaan and Mecattaf will be provided with the chance to sync with key players in the travel industry through Amadeus’ global footprint.

Open to anyone living in the MENA region, the month-long Travel Tech Challenge received considerable interest with submissions from across the region. The top three finalists were then flown to Dubai to pitch their ideas to an international judging panel. Entrants’ ideas only needed to be relevant to the travel sphere, be it to support travel agents, airlines, hotels, or individual travellers.

Ernesto Sanchez Beaumont, Head of Commercial Strategy and Business Management for Amadeus MENA and a judge for this year’s competition, said: “The future of travel depends on the innovation, energy and creativity fueled by today’s start-up community. As a pillar of the Middle East economy, the travel industry also depends on organisations who can leverage the very latest in technology advancements and alliances to uncover consumer insights, customise their services, and bring new offerings to market with speed. The entrepreneurs involved in this year’s Travel Tech Challenge have sought to do just that. We congratulate all the finalists and look forward to working with these and other start-ups from the region to develop their ideas further.”