Desert Adventures Tourism strengthens grip on UK market

Oct 18 2016


Desert Adventures, part of the Kuoni Destination Management Specialists division, has taken a significant step forward in strengthening its connection with the UK market with the appointment of Jean Joseph, a seasoned hospitality industry professional as its UK representative.

The move is mainly aimed at attracting a steadily increasing number of visitors from the UK to Dubai, the UAE and the rest of the Middle East region, and for them to book their travel packages with Desert Adventures.

A pivotal role

“The UK plays today, as it has for many years, a pivotal role for Desert Adventures source market mix,” said Fabio Prestijacopo, Business Development Manager, Desert Adventures Tourism. “Our commitment to the destination is unquestionable. In fact, the appointment of a local representative with such a pedigree as Jean Joseph shows ours desire to grow our presence in this market.

“Dubai Tourism’s figures have shown a strong demand and growth out of the UK and Desert Adventures mission is to help local partners grow the volumes into Dubai and the region,” he added. “Having a local representative enables us to promptly address requests and proactively support partners with training and promotional activities that will most certainly contribute towards the achievement of our ambitious targets.”

Offering support

For her part, Jean commented, “I am delighted to be appointed by Desert Adventures to represent them in the UK. This market is a key market for Dubai as well as for Desert Adventures. With the UAE’s new and headline-grabbing attractions and unparalleled shopping offers, along with the continued growth of new hotels and aviation services uplift, I am looking forward to driving the growth of this expanding market and supporting our partners.”

Throughout her 20-year career in the hotel industry, Jean has worked for a number of luxury brands. These include Atlantis The Palm, One&Only Resorts and most recently Kerzner. Her extensive knowledge of the UK market and experience of working with Dubai as a key destination makes her an ideal representative for Desert Adventures.