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Offbeat

Virgin America debuts chic pumps for in-flight teammates


Nov 25 2015

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Virgin America, the California-based airline known for bringing the fun and style back to flying, and Zappos, the leading online shoe and apparel retailer, recently announced a unique partnership with the unveiling of the limited edition 'Virgin America Pump in Concourse Red.' Virgin America's in-flight teammates have been sporting the chic new pump onboard flights since this fall. The pump is also available to the public exclusively on Zappos.com with USD10 (AED36.73) from the sale of each shoe donated to the American Heart Association to support awareness, research and education programmes aimed at combating cardiovascular disease.

Signature shade

This runway-worthy pump is in Virgin America's signature red – the same sparkly shade used on the airline's plane livery – and effortlessly transitions from airport concourse to a night on the town. Marrying fashion and comfort, the patent leather heel is built for dashing down the airport concourse – with features like extra insole padding and a limber, rubber sole for better grip.

"Our mission at Virgin America has always been to bring back a bit of the style to flying – and our sleek aircraft cabins and design-forward in-flight uniforms have helped do just that. By partnering with Zappos, we're now looking to take that a step further with the custom-designed Virgin America pump," said Luanne Calvert, Chief Marketing Officer at Virgin America. "Travel can be stylish and fun – and this limited edition shoe was designed with an eye for both function and fashion. Created to be both comfortable and chic, it is the perfect travel accessory."


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