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India’s outbound MICE travellers continue to boost ‘BLEISURE’ market segment


Jul 31 2017

According to the exhibitors at the 5th Annual MICE India and Luxury Travel Congress (MILT), there has been sharp rise in the MICE arrivals from the lucrative outbound Indian travel market, according to exhibitors. To further boost this market, the Indian MICE & luxury travel industry is set to take place on August 1-2, 2017 at Andaz Delhi in Aerocity, Delhi NCR.

The “BLEISURE” market segment combines business and pleasure in a single trip, a common tactic with India’s time-pressed, outbound MICE travellers. In response, tourism authorities around the world have ramped up promotional campaigns across India, to attract a greater share of the growing market.

India’s outbound tourism market has experienced strong growth over recent years with the United Nations World Tourism Organisation (UNWTO) predicting outbound travel from India will see 50 million people travel internationally on an annual basis by 2020.

Mohamed Zakraf Shafee, Director, Exotic Global Holidays, which has hosted MICE groups as large as 500 in the past, commented, “Sri Lanka offers a wide range of programmes for MICE groups and the journey to reach the island is short and easy for Indian travelers, meaning the travel costs are attractive and the cultural differences minimal.

Tshepo Rox Sikwan, Director - Trianon Convention Centre, Mauritius said, “MICE organisers have hundreds of destinations to choose from, but the discerning MICE organiser is looking for a location and venue where they can be confident the delegates have a world class experience.

Middle East continues to remain as one of the top destinations selected by Indian travellers. “TCA Abu Dhabi’s strategy is to extend India’s growing importance as a lead source market for international tourism guests and destination attributes which appeal to the Indian market,” said Mubarak Al Shamisi, Director, Abu Dhabi Convention Bureau, the dedicated division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) which champions the emirate as a dynamic global business events leader.

Shedding light on why tourism authorities are partnering with the MILT Congress, Sunil Mathapati, Country Manager, Bahrain Tourism & Exhibitions Authority said that the one to one meeting format of the MILT Congress is very encouraging as they can personally address what Bahrain has to offer and also look into requirements of any buyers who meet them.

Ackash Jain, Director, QnA Global added, “Indian corporates & luxury travellers are looking at experiencing unique and unexplored destinations around the world. It’s just about being able to meet the right profiles from the country. That’s where we come in, at the MILT Congress we provide an interactive networking platform for global travel and tourism suppliers to meet new clients and business partners who are currently finalizing their travel initiatives for the year 2017-2018 and are looking to source MICE suppliers to facilitate these projects.”


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