Online Travel

Fareportal partners with WayBlazer to leverage AI for Online Travel Agency

Sep 07 2017

WayBlazer, an artificial intelligence company has partnered with Fareportal to use of WayBlazer's comprehensive AI platform to drive more contextually relevant search results for website visitors across CheapOair.com and OneTravel.com.

"We are extremely pleased with the results we've seen using WayBlazer's technology," said Fareportal Founder and CEO, Sam S. Jain, "Using their artificial intelligence product to optimize our hotel offerings, we've seen significant improvements in engagement on our website and an average conversion lift of 10% for hotel bookings."

The move is timely as major online travel agencies are seeing artificial intelligence as the key to unlocking various opportunities with big data and personalization to create a more relevant travel searching and planning experience.

Noreen Henry, CEO of WayBlazer commented, "With companies like Fareportal leading these efforts, travel is going through a paradigm shift with how brands are treating their digital experience. There's a massive opportunity to improve search relevancy by delivering a personalized experience – and brands who are investing in this area are seeing a direct impact on their visitor engagement metrics and revenue."