Facebook
Twitter
LinkedIn
Email
share

Exhibitions

ATM 2017 witnessed huge participation from GCC visitors


May 10 2017

This year’s Arabian Travel Market witnessed a 10% increase in visitors from the GCC and a 7% increase in international visitors to the event, which was held in Dubai World Trade Centre from April 24-27.

For the second year in succession, visitor numbers smashed through the 28,000 mark – the show saw a 71% increase in visitors over the last five years.

Simon Press, Senior Exhibition Director, ATM, said: “Exhibition stand contracts signed during ATM 2017 for next year are up 38% year-on-year, with exhibitors keen to reserve their space for what promises to be a record-breaking event in 2018 as ATM celebrates its 25th anniversary.”

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, ATM has grown to become the largest event of its kind in the region and one of the biggest in the world. The 2017 edition, on the theme of experiential travel sponsored by La Perle, boasted an additional hall, with 466 main stand holders representing 87 countries and over 100 new exhibitors making their debut. The number of countries represented at ATM 2017, taken from all attendees, totaled 157.

The show got off to an inspiring start, with an informative discussion on the legacy of Expo 2020. Now just under three years away, it was revealed that plans for the site after the world showcase concludes will see 80% of the plot re-developed with all Expo’s assets and transport infrastructure re-purposed for future use by a range of tenants and major private sector firms.

The UNWTO & ATM Ministerial Forum, which was attended by more than 20 Government Ministers and global leaders, concluded that the main priorities for the region’s tourism industry include human resources development, public/private sector cooperation, connectivity, technology and sustainability.

Muslim travel is a key sector for economic development and job creation throughout the world, generating $139 billion in GDP and creating 4.5 million jobs worldwide. And the travel and tourism industry throughout the Middle East is perfectly placed to capitalise according to panellists.

The one-day summit featured three interactive seminar sessions covering the big picture, halal destination strategies and how to sell halal travel. It was agreed there was a strong need to create a halal tourism industry body involving both Muslims and non-Muslims. Also, in the Middle East, there is a need to develop formal halal destination strategies with public and private sector involvement and buy-in, following in the footsteps of Asian countries such as Malaysia, Indonesia and Japan.

Other popular features included the Wellness and Spa Lounge, Travel Agents’ Academy, Buyers’ Club and the Bloggers’ Speed Networking events. The ATM Best Stand Awards also returned, with some delighted winners including Etihad Airways, Amadeus, Kerzner International Resorts, Al Rais Tours and Holidays LLC and Jetclass.

Responsible tourism, which played a huge part in the show and continues to be at the forefront of the industry, has appropriately been named the theme for 2018.


Share:

LEAVE A RESPONSE