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Tourism Ireland launches promotional campaign in space


Dec 12 2017

Tourism Ireland has launched a physical billboard into space to celebrate the opening of Star Wars: The Last Jedi.

The tourist board poster was launched into space by a weather balloon, hitting peak altitudes above Earth’s surface of more than 33km (20miles), with a message to Visit Ireland.

Much of the new Star Wars film has been shot on Ireland, including Skellig Michael on the South West coast, which appears as Luke Skywalker’s hide-out in the new film.

With dramatic ocean views and jagged rocks emerging from the sea, Skellig Michael (which means Michael’s rock in the sea), is a popular destination for Star Wars fans, who flock to the island to witness one of the most incredible set locations in the film franchise. Film spots across key locations in Ireland featured in the latest Star Wars film including areas in Cork, Kerry, Clare and Donegal.


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