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Technology

Miral to offer personalised digital visitor experiences on Yas Island


Nov 16 2017

Abu Dhabi-based developer, Miral has embraced a major digital transformation project to create a seamlessly connected destination of world-class theme parks and attractions on Yas Island. The project will take visitors on a highly personalised digital journey, enhancing Yas Island’s destination appeal to global leisure and business travellers. The infrastructure was developed earlier this year to enable the launch of the platform’s digital assets across its theme parks on Yas Island, Abu Dhabi and to deliver a wall-less resort vision.

The first phase of the project will roll out during the first half of 2018 and will transform online and mobile visitor engagement with the iconic Ferrari World Abu Dhabi theme park, Yas Waterworld, the Yas Island destination and the new theme park and attractions planned for next year.

“Providing guests with immersive wall-less experiences has always been at the heart of Yas Island vision,” commented Mohamed Abdalla Al Zaabi, CEO of Miral. “With the support of our partners, this project will play a major role in reinforcing Yas Island’s position as a global entertainment and leisure destination of choice, and will allow us to combine our attractions with personalized technology enabled that will provide guests with unique and memorable experiences,” added Al Zaabi.


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