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Ascott garners inspiration from UAE Vision 2012 to embrace green initiatives


Nov 27 2017

The Ascott Limited (Ascott), is adding value to the hospitality sector’s environmental initiatives by implementing it’s Global ‘Go Green’ initiatives.

In Dubai, the team is using the UAE Vision 2021 as inspiration, as they aim to make small changes to create a big impact. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched the UAE Vision 2021 with one of the key pillars to ensure sustainable development while preserving the environment.

Vincent Miccolis, Ascott’s Country General Manager for the Middle East & Turkey, says it is important for the hospitality sector to move towards greener practices: “Ascott is striving to be more environmentally friendly. The success of these initiatives relies on local support from our colleagues and our residents. In Dubai, our colleagues and long-stay guests are embracing the mantra to ‘Go Green’. There is always more we can do and we regularly assess our approach to the environment and adopt new practices where possible, with our goal of defining global green living.”

Ascott creates greeting cards for its residents. Rather than using virgin paper, the team uses recycled paper. So, every time a resident receives a birthday card or anniversary note, they know it is environmentally friendly.

Ascott also runs an ‘Adopt a Plant’ campaign, to drive awareness amongst the team and contribute to improving air quality in offices. The first Thursday of every month is Ascott Green Day, where customer-facing colleagues each wear a Green Ascott polo shirt to promote awareness amongst other staff and guests. Hints, tips and reminders on how to conserve energy and water accompany this scheme.

Caps Of Love is an initiative to collect bottle caps. Residents save their bottle caps and the housekeeping team collects them. When enough caps are collected and a target weight achieved, they are donated to a charity that exchanges them for a wheelchair. Old linen and towels are also recycled and used as dust and cleaning clothes in housekeeping services.


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