Amadeus and OACIS launch world’s first 'pop up' check-in service

Nov 07 2017

Over 100 experts gathered at the Amadeus Fly by Digital Summit in Dubai, UAE to share best practices and insights from around the globe regarding digital business transformations.

This year’s conference focused on supporting industry players to attract, showcase, sell and service travellers in the region as more and more commerce moves into the digital realm. Keynote speakers included executives from Google, PayFort, Musafir, Souqalmal.com and Amadeus, amongst others.

“By connecting the industry, harnessing bold technologies and finding new ways to make travel more rewarding, the Middle East’s online travel industry can sustain its recent momentum. It will also be prepared for the future Arab traveller, born in the Internet era, who demands different approaches across devices. This is the role the industry needs to play to define the future of travel over the coming decade,” says Antoine Medawar, Vice President for Middle East and North Africa at Amadeus.

On the sidelines of the conference, Amadeus also previewed findings from the third edition of the Middle East Online Travel Overview study, a special project conducted by Phocuswright and co-sponsored by Amadeus which provides an overall assessment on the health of the Middle East digital travel market. The latest study estimates total gross bookings in the Middle East for air, hotel, car and tour services tallied US$74 billion last year, with an estimated annual growth rate of 8% between now and 2020. Of this total, online travel bookings comprised a 29% share, which is forecast to reach over 40% by the year 2021 as consumers’ preferences shift towards digital retail.

“Many have been quick to claim that operating a digital business requires a completely new mindset. In some instances, this may be true, but it’s also important to highlight that creating a shopping experience in the digital world requires many of the same considerations as the physical world,” comments Graham J. Nichols, Managing Director of Amadeus Gulf. “We were pleased to bring these considerations forward at Fly By Digital this year, which happens to coincide with Amadeus celebrating 30 years of keeping the travel sector moving forward.”