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When I worked as a hotel reviewer at Fodor’s my editor always forwarded the letters and emails sent in by readers about their experiences, and I would take them into serious consideration when revisiting a hotel and deciding whether or not to include it in the next edition.
Media Trips are sometimes offered privately to established travel writers, but most often are open to anyone who wants to apply IF you meet certain requirements (such as a documented writing assignment from a publication with a circulation above a specified amount, or a documented minimum level of website traffic on a high-ranking travel blog).
But that’s not all: Travelers who booked their stay through Skylark would receive a guaranteed room upgrade at the time of booking, daily breakfast, a sizable welcome amenity such as a bottle of champagne, $100 food and beverage credit and a late 4 p.m. check-out.
I travel to Sandals in Jamaica a lot and always love the reviewers whining that they booked the lowest level room and then were put into the room they booked rather than being upgraded to a butler suite or bitching about things beyond the control of anyone, my favorite being a reviewer who did nothing but complain that the ocean water was too salty.” You really have to wade through the fakes and the complainers but I do like looking at TripAdvisor for reviews and seeing if there are consistent complaints running through recent reviews that would make me not want to book a hotel or go to the attraction.